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The brand, the package, the story and the worldview
by Seth Godin Madecasse has a lot going for it. It’s delicious chocolate. It’s made in Africa (the only imported chocolate made on the continent with local beans). The guys who make it are doing good...
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Viral growth trumps lots of faux followers
Image by luc legay via Flickr by Seth Godin Many brands and idea promoters are in a hurry to rack up as many Facebook fans and Twitter followers as they possibly can. Hundreds of thousands if possible....
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How to use clichés
Image via CrunchBase I love this definition from Wikipedia: In printing, a cliché was a printing plate cast from movable type. This is also called a stereotype. When letters were set one at a time, it...
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No more big events
by Seth Godin Here are things that you can now avoid: The annual review The annual sales conference The big product launch The grand opening of a new branch Drop dead one-shot negotiation events The...
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more, More, MORE!
by Seth Godin Some consumers are short-sighted, greedy and selfish. Extend yourself a little and they’ll want a lot. Offer a free drink in the restaurant one night and they’re angry that it’s not there...
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Moving the line (the power of a zealot)
Extremists move the middle. by Seth Godin Compromise is everywhere. Most of us can’t possibly be pure extremists or true fundamentalists, so we draw the line somewhere in the middle. Consider the...
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The latest post by Seth Godin
Pennies and dollars “Watch the pennies and the dollars will take care of themselves.” I’m not sure this is true. In fact, I’m pretty sure that if you watch the dollars, you don’t have to worry so much...
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But it’s better than TV
Posted by Seth Godin At the local health food store lunch buffet, they offer stir fried tempeh. I never get it. Not because I don’t like it, but because there are always so many other things on the...
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Driveby culture and the endless search for wow
Image by http://www.prestonlee.com/archives/67 via CrunchBase Posted by Seth Godin The net has spawned two new ways to create and consume culture. The first is the wide-open door for amateurs to...
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What you can learn from a lousy teacher…
by Seth Godin If you have a teacher (of any sort) that you cannot please, that you cannot learn from, that is unwilling to take you where you need to go because he is defending the status quo and...
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Telling a story on the label
Here’s a $20 bottle of soap. Functionally identical to a $3 bottle, so what’s the $17 for? Let’s assume the people buying it aren’t stupid. What are they paying $17 for? A story. A feeling. A souvenir...
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Secrets of the biggest selling launch ever
Image by http://www.prestonlee.com/archives/67 via CrunchBase Apple reports that on the first day they sold more than $150,000,000 worth of iPads. I can’t think of a product or movie or any other...
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The Levy flight
Clay Shirky taught me this very cool mathematical concept that shows up in nature, and now in marketing and social media. An animal that forages will hang out in a small area, looking for nuts or...
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Rights and responsibilities
Robert Bookman from the restaurant industry was quoted as saying that it would violate the free speech rights of restaurant owners if they had to post a health department grade of their cleanliness in...
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8 things I wish everyone knew about email
Change your settings so that email from you has a name, your name, not a blank or some unusual characters, in the from field. (ask a geek or IT person for help if you don’t know how). Change your...
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by Seth Godin / Read ;)
__________________________________ Empty your library If you’ve read one of my books, thanks. I write them to be read, so without you, it would be a pointless exercise. I’m asking a favor: Would you...
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The coming melt-down in higher education (as seen by a marketer)
For 400 years, higher education in the US has been on a roll. From Harvard asking Galileo to be a guest professor in the 1600s to millions tuning in to watch a team of unpaid athletes play another team...
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Consumer debt is not your friend
Here's a simple MBA lesson: borrow money to buy things that go up in value. Borrow money if it improves your productivity and makes you more money. Leverage multiplies the power of your business...
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Where do you find good ideas?
by Seth Godin Do you often find ideas that change everything in a windowless conference room, with bottled water on the side table and a circle of critics and skeptics wearing suits looking at you as...
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Surfing is the new career
by Seth Godin Three months ago I wrote about farming and hunting. It seems, though, that the growth industry of our generation is surfing. Talk to surfers and they'll explain that the entire sport...
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